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W Insider Trading Activity

Track Wayfair Inc. (W) insider transactions, SEC Form 4 filings, insider buys, insider sales, filing dates, trade values, and source links. Recent summary: 187 trades, 1 buys, and 142 sales. Learn more

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What this shows

Market trades first

This view focuses on purchases and sales with reported trade value. Lower-signal rows are moved out of the first screen, not hidden.

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Why it matters

Use it as the default scan

Start here when you want the newest activity that most retail investors expect from an insider trading feed.

How to read it

Open the full ledger when needed

Use All Form 4 Filings when you want grants, exercises, gifts, conversions, and every normalized row.

Transaction codes explained →

Filings

W Form 4 filing history

Recent insider trading rows for this issuer. The SEC filing is the source record.

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Public Form 4 filings, normalized for cleaner scanning. What do these codes mean?

TickerType & RoleValue

Latest news

W headlines

Plain-English summary

W insider activity summary

Wayfair Inc. (W) insider activity over the recent reporting window includes 1 insider purchase totaling approximately $12K and 142 insider sales totaling approximately $253.1M. Market data shows a current price of $66.26 and a market capitalization of $8.62B. Blue Collar Picks normalizes public SEC Form 4 filings into a research-friendly view organized by ticker, insider role, transaction type, filing date, and reported value. W pages are designed as a research starting point, not investment advice. Verify the original SEC filing, read the transaction code, compare the trade against the insider's role and history, and consider whether the activity is an open-market purchase, a sale, a grant, an option exercise, or another lower-signal filing type before drawing conclusions.

Company snapshot

Wayfair Inc. at a glance

Market Cap$8.62B
SectorConsumer Cyclical
IndustryInternet Retail
P/E (TTM)—
Forward P/E17.7
Beta3.31
Dividend YieldNone
Shares Out109,636,669

Context

Earnings & analyst view

Earnings

Aug 3, 2026

Last reported Apr 30, 2026.

Analyst View

$95.93 +46.46% upside

Target range $60.00–$144.00.

Ownership context

Top institutional holders

HolderShares% HeldValueReported
FMR, LLC15,997,4580.15%$1.05BDec 31, 2025
Capital World Investors13,457,1580.12%$881.4MDec 31, 2025
Vanguard Group Inc9,634,7570.09%$631.1MDec 31, 2025
Renaissance Technologies, LLC5,407,3250.05%$354.2MDec 31, 2025
Blackrock Inc.5,299,7650.05%$347.1MDec 31, 2025

Primary source

Verify with the original SEC filings

Blue Collar Picks normalizes public Form 4 records but the SEC filing is the source of record. Use the original filing before making any investment decision.

Open W Form 4 filings on SEC EDGAR → See insider trading stocks ranked by activity → Read the Blue Collar Picks methodology → Read the investment disclaimer →

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Method Public Form 4 filings, normalized for cleaner scanning. Filtered rows stay available in All Form 4 Filings and ticker history. Which view should I use? →