How to Read an Insider Trade Row

Every row in the Blue Collar Picks feed is a single Form 4 transaction normalized into something you can scan in a couple of seconds. Click any row and a drawer opens with the rest of the filing. Here is the same row twice, once collapsed and once expanded, with the visible fields labeled and the drawer broken into the sections you actually see.

What this row tells you

In the table you scan four columns: who, what kind of trade and role, how much, and how recent. Click into the drawer when you want the underlying numbers, the rest of the filing context, and the link to the original SEC document.

The eleven things a row exposes

1. Ticker. The stock symbol of the company (here, CRWD). Click it to open the ticker page, which shows recent insider activity for that company.
2. Insider name. The reporting owner from the Form 4. It can be an officer, a director, a 10 percent beneficial owner, or in some cases an entity attributed to one of them. Click the name to open the insider page.
3. Transaction type pill. The chip on the left of the second column. Buy means an open-market purchase. Sell means an open-market sale. The pill is the fastest way to know which side of the market you are reading.
4. Role. The label on the right of the second column shows the insider's relationship to the company: CEO, CFO, COO, Director, President, EVP, Officer, or 10% Owner. A C-suite buy is usually higher signal than a director buy of the same size, because senior operators typically have more visibility into the business.
5. Value. The dollar amount of the transaction. This is the field most readers should anchor on. A 25,000 dollar director buy is symbolic. A 500,000 dollar CEO buy is a different conversation. A 10 million dollar buy is rare.
6. Filed time. When the transaction was filed with the SEC, not when it happened. The two are usually within two business days of each other but they are not the same. The label shows a relative time ("2h ago", "filed today") and hover or focus reveals the exact timestamp.
7. Transaction summary. The first section in the drawer. It restates the trade in a plain-English sentence and gives you the trade date, filed date, price per share, shares moved, and the share count the insider holds after the trade. Read this section if all you want is "what happened, in one breath."
8. Filing details. Filing delay, the exact filing timestamp, the feed-updated time, the insider's role, and the SEC transaction type code. Read this section when you care about timing or want to confirm the underlying transaction code without scrolling out to the codes lesson.
9. Research links. A small set of in-product jumps: the ticker page, recent insider activity, the cluster page if it qualifies, and the closest lesson for the kind of trade you are looking at. Use this when one row makes you curious about more context.
10. Share link. A copy-link control that hands you a permalink to this transaction. Useful for notes, a chat, or a tweet without screenshotting the row.
11. View SEC Form 4 filing. The button at the bottom of the drawer that takes you to the original Form 4 on EDGAR. The Blue Collar Picks row is a normalized view of that document, not a replacement for it. Anything you would actually act on, click through and confirm here.

How most readers scan a row

Read the row in this order: value first, then the trade pill and role, then the ticker if the value and role pair caught your attention. If the row passes that scan, click in. The drawer’s transaction summary answers “what happened” in one breath; filing details fills in the timing and the SEC code; research links lets you walk into deeper context; and the SEC Form 4 button is always there as the source of truth.